Trade shows and large sales events are a weekly occurrence for some industries. For others, they’re spaced farther apart and more vital. Either way, they represent a massive and vital investment for many businesses. That’s why any kind of interruption in travel or scheduling can be pretty unnerving — and not just because of weather[…]
Coronavirus Event Cancellations: How to Maximize Trade Show Investments
By mburns Insights from Godfrey May 14, 2020
Understanding the Mind of the Engineer: Six Major Misconceptions Revealed
By mburns Insights from Godfrey Apr 20, 2020
Getting into the head of an engineer is a top-of-mind task for B2B marketers who need to get their product designed into OEM equipment, integrated into a system or specified as a solution. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality.[…]