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Insights from Godfrey


By Tyler Lowry, Marketing Technologist at Godfrey Data privacy laws are causing B2B marketers to look inward at zero- and first- party data strategies and to revisit more strategic ways to provide great digital experiences for customers. Why is data privacy such a “hot topic” right now? The topic of data privacy has been a[…]

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Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team. One of the most significant challenges we confront as we market to complex B2B industries is the sheer scope and diversity of the audience. It’s no[…]

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More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues. Let’s face it: It’s been a tough year. A very tough year. As a marketing communication professional, you’ve had to adjust to a global pandemic, a depressed economy, rampant social injustice and a historic — if not controversial[…]

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Taking your in-person event online? Consider these factors when planning a virtual event. In our current situation (read: global pandemic), in-person conferences, trade shows and meetings have taken a huge hit. Rescheduling events is tricky; quarantine, travel restrictions and the uncertainty around the reopening of cities present unique challenges. Some businesses are choosing to cancel[…]

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