By Steve Graham, Director of Public Relations at Godfrey Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience. When talking about audiences in B2B industries, everyone immediately thinks of customers, prospects, end users and, in some cases, IT directors. Those are,[…]
Don’t Try Marketing To Complex Industries Without Influencers
By mburns Insights from Godfrey Apr 15, 2021
By Tyler Lowry, Marketing Technologist at Godfrey Data privacy laws are causing B2B marketers to look inward at zero- and first- party data strategies and to revisit more strategic ways to provide great digital experiences for customers. Why is data privacy such a “hot topic” right now? The topic of data privacy has been a[…]
B2B Programmatic Advertising: Reach Your Complex Target Audiences
By mburns Insights from Godfrey Feb 11, 2021
By Seth Mariscal, Media Director at Godfrey Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries. There’s been a lot of talk recently about programmatic advertising in marketing to complex B2B industries. Not because it’s new, but[…]
Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team. One of the most significant challenges we confront as we market to complex B2B industries is the sheer scope and diversity of the audience. It’s no[…]
Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success. Ever since this pandemic began in March, Godfrey employees have been working from home. And while the agency already had a strong foundation in place to support a[…]
More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues. Let’s face it: It’s been a tough year. A very tough year. As a marketing communication professional, you’ve had to adjust to a global pandemic, a depressed economy, rampant social injustice and a historic — if not controversial[…]
Taking your in-person event online? Consider these factors when planning a virtual event. In our current situation (read: global pandemic), in-person conferences, trade shows and meetings have taken a huge hit. Rescheduling events is tricky; quarantine, travel restrictions and the uncertainty around the reopening of cities present unique challenges. Some businesses are choosing to cancel[…]
Adapt & Thrive: B2B Marketing Tactics in the Age of COVID-19
By mburns Insights from Godfrey Sep 15, 2020
Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus. The coronavirus. Flattening the curve. Social distancing. Until several months ago, these terms meant nothing to the average person. Now, you can’t turn[…]
Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles. “Everyone is in the media now. If you’ve published something online, you know what it is to create and spread ideas.” So said Seth Godin in 2013. He was referring to social[…]
Writing=Math: Why Smart B2B Engineers Don’t Have to Be Bad B2B Writers
By mburns Insights from Godfrey Jul 16, 2020
Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms. Moby Dick is bad writing. It may be one of the great works of American literature — I’ll grant you that. But I can tell you from firsthand experience that this book is a titanic failure of[…]
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