HubSpot’s Fifth Annual Executive Review of Inbound Marketing Trends and Tactics. Over the past five years, we’ve witnessed a tectonic shift in how people work and live, and marketers have started to adapt. Click Here to Read the Full Article.
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
The one constant running through every content marketing program is content creation. Like many of us, you likely ask yourself, “What tactics should I use, and how can I execute them?“ If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your […]
Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. The report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF), is published by MarketingProfs and the Content […]