Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Call-to-action buttons are everywhere. Yep, just like that big ol’ blue one below. It’s cause they work better than text links. But did you know some buttons attract more clicks than others? Read the Full Article Here.
Email connects you with your audience, but are your emails actually connecting with your audience? More specifically, are your emails getting delivered to your audience’s inboxes? It may be possible that you have a deliverability problem without knowing it. Sometimes, this comes down to confusion between deliverability and inbox placement. Your deliverability rate tells you that your email arrived at a […]
It doesn’t take a team of data scientists to see the success of email newsletters. If the ever-increasing abundance of publisher and personal newsletters is any indication, email certainly seems to be paying off. But, as that team of data scientists might ask, what do the numbers say? Well, they seem to agree. Here are a few email newsletter statistics from across […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW FOR ONLY $299! CFE Media is the world’s most foremost expert on how to market to engineers, and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media provides real solutions to four key engineer […]
Create Better Emails—FREE Download: Marketing to Engineers® with Your Emails Ebook No one likes receiving unnecessary mail in their inbox, and engineers are no different. 61% of engineers say that the main reason they unsubscribe from an email is that it’s not helpful, relevant, or interesting.* Email campaigns are sometimes more complex than they seem, […]