Create Better Emails—FREE Download: Marketing to Engineers® with Your Emails Ebook No one likes receiving unnecessary mail in their inbox, and engineers are no different. 61% of engineers say that the main reason they unsubscribe from an email is that it’s not helpful, relevant, or interesting.* Email campaigns are sometimes more complex than they seem, […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]
It’s the perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here). We’ve divided […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
Engineers and technical professionals overwhelmingly find value in work-related emails and enewsletters from publications and vendors, according to new research from IEEE GlobalSpec Media Solutions and TREW Marketing, “Smart Marketing for Engineers.” The survey of technical professionals of all ages and from all regions in the world uncovered a number of compelling findings that should prompt […]
During the CFE Media Marketing to Engineers®Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization. By the end of the Marketing to Engineers® Certification Course, participants will have a […]