As a supplier to the industry, developing productive relationships with customers and prospects has never been easier than it is today. It has also never come with more challenges. The easy bit: You have more access to content and means for communication than ever before. The hard bit: Your customers and prospects have more access […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Trade shows have been around for decades, and because of that, some marketers consider them passé and not an especially effective marketing tool. But smart B2B marketers know that live events are still one of their best marketing resources for making face-to-face connections and solidifying relationships with customers and prospects. Six Reasons to Believe: #1 […]
It seems quaint to recall the days when a voice-delivered email notification generated so much excitement and anticipation that someone hung a whole movie on it. Today, notifications get routinely ignored, funneled into spam folders or, worse, prompt feelings of existential ennui or overload. And yet, we just can’t quit email. Everybody uses it. Marketers […]
Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article. In part one of this blog post, we discussed the contribution hard-working B2B case studies can make toward reaching B2B engineering […]
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW FOR ONLY $299! CFE Media is the world’s most foremost expert on how to market to engineers, and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media provides real solutions to four key engineer […]