Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article. In part one of this blog post, we discussed the contribution hard-working B2B case studies can make toward reaching B2B engineering […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW FOR ONLY $299! CFE Media is the world’s most foremost expert on how to market to engineers, and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media provides real solutions to four key engineer […]
Marketing automation is a powerful software tool that automates and syncs various efforts (campaign management, customer segmentation, and data analysis, to name a few) in order to obtain the best return on investment. And this is just what small marketing teams need in order to move beyond the manual and inconsistent processes that often bog […]
Building an engaging B2B marketing strategy doesn’t happen by accident. Knowing how and when to effectively interact with your audience requires careful research and planning. But the benefits are worth the investment of time and resources this might take. Increased engagement invites your audience into the experience of your brand, helping to establish the kind […]
In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]