Marketing automation is a powerful software tool that automates and syncs various efforts (campaign management, customer segmentation, and data analysis, to name a few) in order to obtain the best return on investment. And this is just what small marketing teams need in order to move beyond the manual and inconsistent processes that often bog […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Building an engaging B2B marketing strategy doesn’t happen by accident. Knowing how and when to effectively interact with your audience requires careful research and planning. But the benefits are worth the investment of time and resources this might take. Increased engagement invites your audience into the experience of your brand, helping to establish the kind […]
In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]
Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for […]
This research report, conducted by the Content Marketing Institute in partnership with IEEE GlobalSpec Media Solutions, delivers the latest research on how marketers in the manufacturing space are using content marketing as part of their overall strategy. Discover what this year’s manufacturing content marketing performers have in common; the factors attributed to content marketing success; […]
Content authority has long been a buzzword in the B2B vernacular for some pretty legitimate reasons. Content authority helps potential customers find you and get what they need, while you get their business Brands leverage existing cornerstone content to help demonstrate knowledge, trustworthiness, and authority in their field Opt-ins within content really work, giving B2B […]