Sure, you know that creating readable, clickable, shareable content is an important part of marketing. There’s a ton of research all over the internet (in the form of content, I might add) that proves that you need to be creating and distributing content in order to see results from your digital marketing efforts. But do you know […]
Marketing to Engineers®
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B2B marketers are struggling to develop the content they need for their content marketing programs. But we’d like to propose a technique that makes content creation more efficient. Content marketing has established itself as a key component for most marketing programs, both business-to-consumer and business-to-business—justifiably so. It’s based on some timeless marketing principles—giving something of […]
I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities hiding behind a simple strand of spaghetti. I had no idea there are multiple kinds of flour you can use in an almost infinite number of combinations, depending on the […]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and […]
People remove content when it stops adding to company goals. They fix content when it’s broken by redirecting content or repurposing it as new opportunities arise. One thing marketing teams and website owners overlook by assumption, however, is that stagnant content can re-perform to previous levels and set new peak performance standards. The definition I […]
Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold […]