When the end of a quarter arrives, do you have more questions than answers about your content marketing program? Why is that infographic still not done? Why did our month-over-month blog readership drop? Why does the team seem less productive? Why isn’t management more supportive of our content marketing? The unifying answer revolves around one […]
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An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing. But what is the difference between content and content marketing? The answer is the publisher-like destination and the regular frequency of quality […]
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?” That is the exact right question because content marketing […]
If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another […]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. We estimate that nearly nine in 10 US B2B marketers will use digital content marketing this year. But a study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only […]
Sure, you know that creating readable, clickable, shareable content is an important part of marketing. There’s a ton of research all over the internet (in the form of content, I might add) that proves that you need to be creating and distributing content in order to see results from your digital marketing efforts. But do you know […]