Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels. Sales, in a way, can be treated as another marketing channel. Marketers […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
NewsCred Content Strategists often scout experienced journalists to support clients’ marketing programs, particularly in niche or highly technical topic areas. Supporting journalism is baked into NewsCred’s DNA — the company’s first iteration actually helped crowdsource quality, credible news. “Brands have found that well-trained, experienced, professional journalists know how to tell a story well, write clean […]
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Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing program. Here are five signs your marketing program would benefit from licensed content. 1. Your content marketing program needs more… well, content. 2. Your content hub is all about you. 3. Your engagement rate is […]
Before you publish your social post, can you tell if Version A will be 75% more engaging than Version B—or vice versa? Today, you can use new tools based on AI and human-persuasion research to make you feel very confident when evaluating the words and images in different versions of content. To get a clue about […]
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you […]