Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This research report, conducted by the Content Marketing Institute in partnership with IEEE GlobalSpec Media Solutions, delivers the latest research on how marketers in the manufacturing space are using content marketing as part of their overall strategy. Discover what this year’s manufacturing content marketing performers have in common; the factors attributed to content marketing success; […]
Content authority has long been a buzzword in the B2B vernacular for some pretty legitimate reasons. Content authority helps potential customers find you and get what they need, while you get their business Brands leverage existing cornerstone content to help demonstrate knowledge, trustworthiness, and authority in their field Opt-ins within content really work, giving B2B […]
It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?” The simple answer is high-quality content serves both audience and business. “It’s […]
You have the right team in place. Everyone is clear on their goals, roles and how everything extends from a larger vision around how your company’s content marketing efforts should impact the bottom line. The question now is, how do they put everything they know into action? In order for your content team to do […]
Marketers, pat yourself on the back. Since just last year, tagging content based on personas has increased over 100%! As marketers, a data point like this certainly catches your attention—but let’s not stop there. Why is tagging becoming more popular? Furthermore, how is it changing the way marketers are thinking about their content strategy? Here’s […]