Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is […]
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When the end of a quarter arrives, do you have more questions than answers about your content marketing program? Why is that infographic still not done? Why did our month-over-month blog readership drop? Why does the team seem less productive? Why isn’t management more supportive of our content marketing? The unifying answer revolves around one […]
An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing. But what is the difference between content and content marketing? The answer is the publisher-like destination and the regular frequency of quality […]
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?” That is the exact right question because content marketing […]
If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another […]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. We estimate that nearly nine in 10 US B2B marketers will use digital content marketing this year. But a study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only […]