As a supplier to the industry, developing productive relationships with customers and prospects has never been easier than it is today. It has also never come with more challenges. The easy bit: You have more access to content and means for communication than ever before. The hard bit: Your customers and prospects have more access […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
It seems quaint to recall the days when a voice-delivered email notification generated so much excitement and anticipation that someone hung a whole movie on it. Today, notifications get routinely ignored, funneled into spam folders or, worse, prompt feelings of existential ennui or overload. And yet, we just can’t quit email. Everybody uses it. Marketers […]
Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program […]
If you were to guess the top challenge facing content marketers working in the manufacturing industry in 2020, you’d likely get it wrong. It’s not communicating complex ideas in a digestible way. Nor is it getting access to experts to explain these complicated concepts. The top challenge in manufacturing is one content marketers in many […]
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about […]
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is […]