Case studies are a great tool for B2B marketers. In Part Two of our B2B Case Studies blog series, we offer smart ways to keep story creation on track, from interviews to published article. In part one of this blog post, we discussed the contribution hard-working B2B case studies can make toward reaching B2B engineering […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the […]
Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels. Sales, in a way, can be treated as another marketing channel. Marketers […]
NewsCred Content Strategists often scout experienced journalists to support clients’ marketing programs, particularly in niche or highly technical topic areas. Supporting journalism is baked into NewsCred’s DNA — the company’s first iteration actually helped crowdsource quality, credible news. “Brands have found that well-trained, experienced, professional journalists know how to tell a story well, write clean […]
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Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing program. Here are five signs your marketing program would benefit from licensed content. 1. Your content marketing program needs more… well, content. 2. Your content hub is all about you. 3. Your engagement rate is […]