In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still stands strong.
Persona-based marketing is key to success in many industries.
What was most interesting about that 2017 post were the comments.
I still believe the original article is valid and useful, but it isn’t appropriate for all audiences or situations. One size does not fit all.