Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team. One of the most significant challenges we confront as we market to complex B2B industries is the sheer scope and diversity of the audience. It’s no…
Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success. Ever since this pandemic began in March, Godfrey employees have been working from home. And while the agency already had a strong foundation in place to support a…
More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues. Let’s face it: It’s been a tough year. A very tough year. As a marketing communication professional, you’ve had to adjust to a global pandemic, a depressed economy, rampant social injustice and a historic — if not controversial…
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY EXPANDS VIRTUAL TRAINING WEEK PROGRAM During the week of October 5-9, 2020, CFE Media and Technology (CFE) hosted the inaugural Virtual Training Week for Engineers. The week was designed to provide engineers with continuing education credit hours, which, based on results of proprietary research conducted by CFE,…
Taking your in-person event online? Consider these factors when planning a virtual event. In our current situation (read: global pandemic), in-person conferences, trade shows and meetings have taken a huge hit. Rescheduling events is tricky; quarantine, travel restrictions and the uncertainty around the reopening of cities present unique challenges. Some businesses are choosing to cancel…
Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus. The coronavirus. Flattening the curve. Social distancing. Until several months ago, these terms meant nothing to the average person. Now, you can’t turn…
CFE Media and Technology has provided engineers in manufacturing, commercial and industrial buildings and manufacturing control systems with the knowledge they need to improve their operational efficiency for the past 10 years. The company’s publishing brands include Consulting-Specifying Engineer, Control Engineering, Plant Engineering and Oil and Gas Engineering. We spoke with Matt Waddell, vice president of sales at CFE Media and Technology, who…
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY ANNOUNCES VIRTUAL TRAINING WEEK FOR ENGINEERS CFE Media and Technology (CFE) has announced the launch of Virtual Training Week for Engineers during the week of Oct. 5, 2020. As a market leader in continuing education for engineers, CFE Media and Technology will bring together industry leaders, technical…
Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles. “Everyone is in the media now. If you’ve published something online, you know what it is to create and spread ideas.” So said Seth Godin in 2013. He was referring to social…
Downers Grove, Ill. — Consulting-Specifying Engineer, a CFE Media and Technology publication, has announced the 2020 MEP Giants. The 100 engineering firms distinguished by this award are recognized in the August 2020 edition, highlighted online at www.csemag.com/giants and honored at a virtual awards event in October. The MEP Giants program, sponsored by Eaton, lists the top…