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Top 10 Reasons to Advertise with Control Engineering
Subscribers of Control Engineering content are active decision makers of automation, control, and instrumentation technologies for automated process, manufacturing, and hybrid solutions, often making decisions for multiple products. On average, they are involved in at least 11 of the 23 products evaluated, and during the next 12 months they will be evaluating eight products.
On average, subscribers estimate they will spend approximately $570,000 in the next 12 months on systems integration. On average, they plan to spend $547,611 on process controls, $416,645 on information technology, and $367,488 on discrete controls in the next 12 months.
Roughly nine out of 10 (89%) of subscribers have influence over the approved vendor list and more than half have budget responsibilities.
Subscribers of Control Engineering rely on their vendors as well as trade publications for information. Not only do they rely on them, they list these two among the top five preferred sources.
Engineering publications and their respective websites are a springboard for further action. Nearly eight in 10 subscribers have visited an advertiser’s website as a result of reading the Control Engineering print magazine (another 65% have visited an advertiser’s website after viewing the Control Engineering digital edition). Nearly two-thirds have passed information onto a colleague after reading a print issue, and 58% have downloaded a white paper from reading a digital issue.
Subscribers of Control Engineering the print and digital editions are dedicated readers of Control Engineering magazine. More than 70% are regular readers (an average of three or four out of four issues read). On average, they spend 30 minutes with Control Engineering magazine each month.
Print and digital subscribers are likely to pass their issue to at least one additional person, resulting in two readers per issue. The Control Engineering print and digital audience is projected to be twice the size as 2014 Verified Audit Circulation report states.
Subscribers of the print and digital editions of Control Engineering magazine are loyal readers. Three-quarters of them either read cover-to-cover or scan an issue for articles of interest.
Subscribers read Control Engineering content for multiple reasons. Topping the list are for new technology/tools, case studies/best practices, new products/software information, and application strategies.
More than two-thirds of respondents to the survey are engineers, while 14% are system integrators and 13% hold corporate or management titles. Respondents represent medium to large firms with 17% located at companies with more than 1,000 employees. In addition, subscribers are seasoned professionals with an average number of 25 years in the profession.