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Top Ten Reasons to Advertise with Consulting-Specifying Engineer
Subscribers of Consulting-Specifying Engineer (CSE) content are active decision makers of mechanical, electrical, plumbing, and fire protection products, often making decisions for multiple products. On average, they specify at least nine of the 23 products evaluated, and during the next 12 months they will be evaluating eight products.
Thirty-nine percent of subscribers write specifications for more than $5 million annually for mechanical, electrical, plumbing and/or fire protection equipment, with the average being $8 million each year. Three-quarters have influence over the approved vendor list.
CSE subscribers rely on their vendors as well as trade publications for information. Not only do they rely on them, they list these two among their top six preferred sources.
Engineering publications and their respective websites are a springboard for further action. Two-thirds have visited an advertiser’s website and/or downloaded a white paper as a result of reading an engineering publication or visited their related website. Forty percent have cut out an article or printed an article off of a website and/or contacted a company as a result of reading a trade publication’s article.
Subscribers of the print and digital editions are dedicated readers of Consulting-Specifying Engineer magazine. Seventy-eight percent are regular readers (an average of three or four out of four issues read). On average, they spend 34 minutes with Consulting-Specifying Engineer magazine each month.
CSE print and digital subscribers are likely to pass their issue to at least one additional person, resulting in two readers per issue. The CSE print and digital audiences are projected to be twice the size as the 2015 Verified Audit Circulation report states.
Subscribers of the print and digital editions of Consulting-Specifying Engineer magazine are loyal readers. Seventy percent either read cover-to-cover or scan an issue for articles of interest.
Four in 10 subscribers are driven to contact an advertiser upon seeing an article in an engineering publication or on a related website, 36% will reach out after seeing an online advertisement, and 33% after seeing a print advertisement.
Subscribers read CSE content for multiple reasons. Topping the list are for codes and standards news/updates, information on new technologies, tools and/or products, and industry best practices.
Forty-one percent of respondents to the survey are engineers, while 57% hold management titles. Respondents represent medium to large firms with 26% located at companies with at least 500 employees. In addition, subscribers are seasoned professionals with an average of 25 years in the profession.