Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing program.
Here are five signs your marketing program would benefit from licensed content.
1. Your content marketing program needs more… well, content.
2. Your content hub is all about you.
3. Your engagement rate is sinking.
4. You need more data about what your customers want.
5. Your top-of-funnel acquisition strategies are missing the mark.