As an email marketer, you may swear by your email software and be proud of your brand image, but your email list is arguably the most important thing you have.
List building is critical, as your subscribers represent your potential. They’re your audience for new content, after all. Collectively, they represent a large portion (perhaps the largest grouping) of your revenue potential.
When you’re looking to generate leads, sales, and brand ambassadors, there’s no better place to look than your email list.
However, many marketers wish they could grow their list. I mean, who doesn’t, really? More subscribers, more consistent growth, more potential—the benefits are obvious. Though there are many growth strategies out there, not all of them are organic in nature.