When the end of a quarter arrives, do you have more questions than answers about your content marketing program? Why is that infographic still not done? Why did our month-over-month blog readership drop? Why does the team seem less productive? Why isn’t management more supportive of our content marketing?
The unifying answer revolves around one thing – time. The team spends too much time on the wrong things, too little time on the helpful things, and no time on key things.