Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms. Moby Dick is bad writing. It may be one of the great works of American literature — I’ll grant you that. But I can tell you from firsthand experience that this book is a titanic failure of…
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC CELEBRATES 10 YEAR ANNIVERSARY CFE Media and Technology LLC has reached an exciting milestone as the company celebrates 10 years of business as a content, technology, and education provider. The company was founded in 2010 by Jim Langhenry and Steve Rourke as a publisher of the…
Industrial sales teams are working to adapt to a new norm. No trade shows, events or customer visits … all of this means little to no product demos or physical customer interactions. These elements are the lifeblood of B2B sales, at least in the industrial space. But this challenge is not new to B2B salespeople…
Downers Grove, Ill. — Consulting-Specifying Engineer has announced the recipients of the 2020 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out through an assortment of personal and professional aspects of their lives. To read a profile of each winner, visit www-csemag-com.cfestage.wpengine.com/40under40.…
Trade shows and large sales events are a weekly occurrence for some industries. For others, they’re spaced farther apart and more vital. Either way, they represent a massive and vital investment for many businesses. That’s why any kind of interruption in travel or scheduling can be pretty unnerving — and not just because of weather…
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC LAUNCHES UPDATED GLOBAL SYSTEM INTEGRATOR DATABASE CFE Media and Technology LLC recently launched an updated version of the Global System Integrator Database. The Global System Integrator Database (GSI) is a quick and easy tool that educates end-users about system integrator capabilities, and connects users with the…
Getting into the head of an engineer is a top-of-mind task for B2B marketers who need to get their product designed into OEM equipment, integrated into a system or specified as a solution. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality.…
Recessions have been fueled by underconsumption, wrote author Nariman K. Dhalla. Caution snowballs as inventories build up, production is reduced, and workers are laid off. “The most suitable way to get out of this vicious circle is to go to the source and stimulate demand for goods and services,” wrote Dhalla. “To accomplish this task,…
The show must go on! CFE Media and Technology is offering an online alternative to our annual Marketing to Engineers® event, due to the recent outbreak of the COVID-19. In order to comply with the Center for Disease Control (CDC) guidelines, CFE Media and Technology made the difficult, but necessary decision in early March to…
In light of the recent outbreak of COVID-19, CFE Media and Technology has introduced two new products in order to keep our engineering audience up-to-date and allow our clients the opportunity to showcase their products. The COVID-19 Weekly Update newsletter is sent to all four CFE Media and Technology magazine brands: Control Engineering, Consulting-Specifying Engineer,…