Reducing Uncertainty in Marketing Communications
Speaker: Leslie Galbreath, CEO, dgs Marketing Engineers
Leslie is an accredited public relations strategist with extensive experience in all facets of marketing communications. She consistently uses research and data to help global clients develop strategy, craft brand identities, sell complex products and build lifetime customer relationships. As chief executive officer of dgs Marketing Engineers, Leslie oversees the overall strategic planning, creative development, public relations and digital communications activities for the agency and its global manufacturing clients.
Leslie holds degrees in political science and Japanese from Ball State University and does ongoing graduate work at Georgetown University in the fields of public relations and corporate communications. She is a member of PRSA, the National Association of Women’s Business Owners (NAWBO) and Women in Manufacturing and serves on the board of the Reshoring Initiative. Leslie serves on the communications committee for NAWBO Indy as well as the public service and APR committees of Hoosier PRSA.
Leslie was named a Rising Star by the Indianapolis Star Press in 2012. She is a frequent guest speaker on a wide range of strategic communication topics at local and national industry events.
Implementing a Marketing Automation Platform–A Real World Example
Speaker: Deb Kling, Director of Commercial Marketing, Lenze Americas
Deb Kling is responsible for all Lenze Americas headquarters-based resources involved in marketing and distributions programs and strategic marketing. Her primary role is to build the Lenze brand, generate leads and leverage the power of the regional and focus industry sales teams.
Kling joined Lenze in 2005. She holds a BS degree in Engineering from the University of Illinois and an MBA from Northern Illinois University. Her motion control career includes positions as distributor sales engineer, as well as product and marketing management roles.
Speaker: Nicole Rounds, Marketing Specialist, Lenze Americas
Nicole Rounds is responsible for Lenze America’s marketing programs for their focus industry groups. She works with the focus industry sales teams to develop and execute programs with the goal of lead generation, lead conversion and creation of customer loyalty.
Rounds joined Lenze in April 2018. She holds a B.A. degree in Communications from Coastal Carolina University. She is certificated in Email, Contextual and Inbound Marketing from HubSpot as well as holds a Google Analytics certificate from Google.
Getting the Most from Marketing (Automation)
Speaker: Steve Krull, CEO & Co-Founder, Be Found Online
Steve Krull fell in love with Digital Marketing over 15 years ago. He’s never looked back on his decision to start an agency and become a full-time Digital Marketer. His years of experience in the industry led him to his current role as BFO’s Co-Founder and CEO.
As a favor, Steve began teaching at DePaul several years ago and fell in love all over again. Still overseeing BFO, Steve gives his time freely to DePaul as a part-time instructor, member of the Marketing Advisory Council, and mentor to several current and former DePaul students.
Steve believes in collaboration and leading by example, or what he calls “unleadership”, which he defines as “If you do what’s best for the humans and the company, you’ll be fine 99% of the time”. He strives to develop and lead BFO in a way that centers on being vulnerable, accepting feedback, trusting, and doing good things. He thrives in environments where information is shared, questions are asked and challenges overcome.
Outside of work, Steve loves baseball, having coached for 10+ years. He also enjoys watching the Cubs and riding his bike. A passionate learner, he appreciates learning something from everyone he meets and when he has the time, he enjoys reading (yes, this is dorky) business books. He does this in order to continue learning and to be a better leader and mentor.
The Latest Marketing to Engineers® Research: In-Person & Online Continuing Education Opportunities and How Engineers Operate within their Purchasing/Specification Centers
Speaker: Patrick Lynch, Vice President of CFE Technology
As Vice President, Patrick Lynch is responsible for the strategic direction, marketing and commercialization of CFE Technology’s industry-leading SaaS platforms. By leveraging a patented, content marketing software called ContentStream®, a qualified lead-streaming service called ContactStream®, and proprietary insights from Marketing to Engineers® research, Lynch builds campaigns for industrial clients that generate results, ROI, & new revenue opportunities.
In 2016, Lynch took on a new responsibility of marketing, selling, & onboarding strategic media partners with the launch of the ContentStream® for Publishers. By overseeing the development and launch of the industry’s first content syndication marketplace for b-to-b publishers, Lynch opened up a new revenue platform for both CFE Technology and our partner publishing companies such as IEEE Spectrum, Babcox Media, & Informa.
With a Journalism & Mass Communication Bachelor’s degree from University of Iowa, and an MBA in product development from Loyola University, Lynch’s background includes experience on content development, project management, advertising sales, and new product development. He’s a lifelong resident of the Chicagoland area, and a diehard Chicago Cubs, Blackhawks, and Bears fan. He currently lives with his wife and family in the near-western suburbs of Chicago.
Building a Content Strategy that Attracts, Educates and Motivates Engineers to Buy
Speaker: Carla Vallone, President, Portavoce Public Relations
Carla Vallone is a communications professional who specializes in business-to-business public relations and content development. In her role as President of Portavoce Public Relations, she helps multi-billion-dollar companies and early-stage start-ups communicate the value of their solutions to business-to-business buyers. She consults with clients in enterprise technology, industrial equipment and adhesives, and more. Carla leads her agency team to create compelling stories for buyers in the chemical, automotive, manufacturing and healthcare sectors, among others.
In the last four years, Portavoce PR has generated more than 3,500 earned editorial stories targeted to engineers, plant managers and other enterprise audiences. Utilizing storytelling such as technical articles, case studies, blogger reviews, infographics and editorial articles, Portavoce PR has created nearly 4 billion earned media impressions in the industrial enterprise marketplace.
Carla volunteers her time as the acting director for Girls, Inc. of San Diego County, an organization that empowers girls to explore professions in science, technology, engineering and math (STEM). By providing no-cost, hands-on training, Carla hopes to inspire under-served girls to see college as attainable and pursue lucrative careers in STEM that will help them break the chain of poverty.
Adrienne Greene is the marketing manager for Precision Fastening Power Tools at Ingersoll Rand, a world leader in creating and sustaining safe, comfortable and efficient environments in commercial, residential and industrial markets.
In her role, Adrienne works across the inbound and outbound marketing spectrum to oversee the precision fastening product line. She is responsible for establishing lead generation and training programs for new product launches, implementing thought leadership campaigns and activating social media marketing.
In addition to her position as marketing manager, Adrienne previously served as a committee leader for the Davidson Wellness (GREEN) team at Ingersoll Rand for which she won an Ingersoll Rand Chairman’s Award. Her responsibilities included implementing recycling programs, composting programs and educational programming efforts.
Adrienne has earned six Ingersoll Rand President’s Awards in total in the “Growth and Innovation,” “Leadership and Operational Excellence” and “Inspiring Progress” categories.
Before joining Ingersoll Rand, Adrienne held product management roles at STERIS Corporation and Libra Industries. Adrienne graduated from John Carroll University with a Bachelor of Science.
Engineers’ Panel (Learn more about the panelists)
- Vincent Errichiello, 25Process Lead, Ingredion
- Bryan McDonald, Staff Engineer, Martin Control Systems, Inc.
- Kimberly Moore, President and Founder, KDM Engineering
- Brian A. Rener, PE, LEED AP – Principal, Electrical Discipline Leader, SmithGroup
- Saahil Tumber, PE, HBDP, LEED AP – Senior Associate, Environmental Systems Design Inc. (ESD)