2019 Marketing to Engineers® Event: FAQs


Marketing to Engineers®: Monday, April 8, 2019. Doors open at 9:30 a.m.

  • 10:00 a.m. to 5:00 p.m.: Marketing to Engineers® seminar – Lunch and beverages will be served.
  • Cocktails and networking will begin at the conclusion of the Marketing to Engineers® seminar.

Location: Sofitel Chicago Magnificent Mile—20 E. Chestnut St., Chicago, IL 60611

Summary: This is our annual one-day educational seminar all geared towards marketers trying to reach the engineering community. We provide education in 3 ways: We present our latest industry research, we have industry professionals come in and speak about their success with reaching engineers, and we have a panel of engineers that get on stage and answer questions from marketers in the room. Another benefit of the live event is the table discussions that happen between presentations.

FAQs:

  • What is the registration fee? The fee is $429 per person. Click HERE to register.
  • Who is this event geared towards? This event is geared towards anyone whose job relates to reaching engineers. This can include marketers, salespeople, rep networks, agencies, and more.
  • What is different about the research year to year? Each year, we have a different theme for the Marketing to Engineers® research that is presented. The theme in 2016 was content consumption, the theme in 2017 was advertising preferences, the theme in 2018 was trade shows, supplier relationships, social media preferences, and what makes content valuable. The theme this year will be continuing education & learning management systems and how engineers operate within the purchasing & specification centers at their companies.
  • Are there breaks and lunch? Yes, there will be short breaks in-between sessions and lunch is included. We also have a cocktail and networking after the event.
  • Who will be speaking at the event and what will they be talking about? Please click here to learn more about the speakers and click here to view the 2019 topics.
  • Who are the engineers on the panel? Please click here to learn more about our engineering panelists.
  • What do I bring? It’s completely up to you. However, some of the common things people bring are their computers, notepads, and business cards for networking.
  • What do I receive afterwards? After the event, you will receive links to all the presentation slides including the industry research and recordings of all the sessions (it could take up to one month to receive the videos).
  • What else is in it for me? GIVEAWAYS! Each attendee is entered into a drawing to win a FREE lunch & learn presentation at their office, and other goodies.
  • Is there a hotel room block? CFE Media’s room block is full. 
    • Other nearby hotels include:
      -Hilton Chicago
      -Park Hyatt Chicago
      -Residence Inn by Marriott Chicago Downtown
      -The Drake
      -The Talbott Hotel
      -The Tremont Chicago Hotel
      -The Westin Michigan Avenue Chicago
      -Waldorf Astoria

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