Market Bigger Than You Are: A Practitioners Perspective
Speaker: Samir Bagga, Chief Marketing Officer, L&T Technology Services Limited
Samir Bagga is the Chief Marketing Officer at engineering services major L&T Technology Services Limited. He is an international B2B professional based with over 25 years of marketing experience to Global 1000 corporations. Bagga has been instrumental in creating and executing initiatives comprising of customer intimacy programs, demand generation, public relations and influencer relationships. He has done extensive work on brand building through digital, web-based events, advertising, conferences & seminars working closely with ‘C’ suite and business leaders. He leads a high-power marketing team which is directly responsible for building, influencing and generating significant top line and C-SAT growth for the company.
His significant achievements include creating world-class customer engagement programs, transforming fortune 500 CXO clients into brand ambassadors, building relationships with industry analysts, listing companies on NYSE, BSE & NSE and achieving closing bell status in NYSE twice. He is also the recipient of Information Technology Services Marketing Association, USA (ITSMA) the Customer Loyalty award for HCL’s customer advisory program. At L&T Technology Services, Bagga has been instrumental in winning the company a string of high profile trophies. These include the prestigious Company of the Year Award conferred by the Indo-American Chamber of Commerce, The Golden Peacock National Award for Quality and Confederation of Indian Industry’s Most Innovative Technology Services company. Under his mentorship, LTTS’ maiden Annual report received the top Platinum Award from the League of American Communication Professionals.
Samir began his career at Wipro as a Product Designer and has designed over 150 products. He holds a bachelor degree in mechanical engineering and a master’s degree in product design & communications from Indian Institute of Technology, Bombay, India.
Stop Talking About Your Product First
Speaker: Douglas Burdett, Founder/Principal, ARTILLERY & Host of The Marketing Book Podcast
Douglas Burdett is the principal and founder of Artillery, a business-to-business manufacturing marketing agency in Norfolk, Virginia.
He is also the host of The Marketing Book Podcast, a weekly interview with bestselling authors of marketing and sales books to help listeners keep up with the smartest thinking in the quickly changing field of modern marketing and sales. LinkedIn has named The Marketing Book Podcast as one of “10 Podcasts That Will Make You a Better Marketer.” The podcast has published 170 episodes as of 4/13/2018. And he’s read every single book that has been featured on the show (and a few extras).
Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA. In lieu of a mid-life crisis, Douglas started performing stand-up comedy. He’s all better now, thanks.
Marketing to Engineers: A Story From the Trenches
Speaker: Peter Durand, VP of Sales and Marketing, Avid Solutions
Pete Durand – VP of Sales and Marketing for Avid, a leading engineering and information technology services firm based in Raleigh, NC. Pete is a successful corporate executive at leading industrial and technology firms such as Kimberly Clark, Eaton, and General Electric, and has lead and founded start-up companies in security and healthcare.
He is an accomplished triathlete, holds a BS in Industrial Engineering, and MBA and is a former Ernst & Young Entrepreneur of the Year for the Carolina’s.
Persuasion Through Information: What You Need to Know About What Your Customers Want to Know
Speaker: Chris Eifert, Principal, TriComB2B
Chris Eifert is a principal at TriComB2B, a business-to-business marketing agency focused on technical industries. He has 25+ years of sales, marketing and management experience in industrial and technology industries. Chris joined TriComB2B in 2002 and purchased the company in 2006. Over the last 11 years, he and his business partner have built TriComB2B into a well-recognized B2B agency, with many prominent, national brands as clients.
Prior to joining TriComB2B, Chris worked in engineering, product development, sales, marketing and product management roles at manufacturing and technology companies. His marketing and technical backgrounds give Chris the unique ability to view the efficacy of marketing programs from the perspectives of both marketing practitioner and engineer. Attendees who like a real-world, “here’s how it really works” discussion will embrace Chris’ pragmatic thinking and ability to communicate in simple, relatable terms.
Chris earned a bachelor’s degree in mechanical engineering from the University of Dayton. He serves as an advisory board member for small businesses, a school district development leader, and an avid youth sports volunteer.
Co-Presenter: Ani Jayanth, Director of Product Marketing for Emerson’s Cold Chain Solutions Group
Ani Jayanth came to Emerson in 2003 as an engineering co-op and started his professional career with the company as a lean manufacturing engineer in 2008. Over his career, he has worked in positions of increasing responsibility within the company: operations supervisor, product engineer, inside sales manager and product marketing manager, before his current position. Throughout his career at Emerson, he has gained considerable experiences in manufacturing, operations, engineering, sales and product marketing.
Ani holds a bachelor’s degree in engineering from Kettering University and has obtained his MBA from The Fisher College of Business at The Ohio State University.
The Latest Marketing to Engineers® Research: Trade Shows/Industry Events and Content Needs, Social Media Usage, and Supplier Relations
Speaker: Patrick Lynch, Director, Vice President of CFE Technology
As Vice President of CFE Technology, Patrick Lynch strives to collaborate with CFE Media’s marketing partners to help them build strategic and successful content marketing campaigns for their engineering audiences.
By leveraging a patented content marketing software called ContentStream®, a lead streaming service called ContactStream®, and garnering insights from a research brand called Marketing to Engineers®, the content marketing solutions Lynch designs for his clients are built on proprietary insights and industry-leading technology.
From a strategic perspective, Lynch’s MBA degree provides him with the ability to view the comprehensive impact that successful marketing campaigns have on all business components; including sales, revenue growth, and new product development.
To Challenge or Not to Challenge?
Speaker: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions
Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. He’s written three books on the subject—”Customer Message Management,” “Conversations that Win the Complex Sale,” and “Three Value Conversations”—based on actual decision-making science research. His company, Corporate Visions, works with some of the best brands in the world to help them create and win more deals.
Two Panels of Engineers (Learn more about the panelists)
- Charli Hon, Lead Engineer, Panacea Technologies Inc.
- Nathaniel Kay, Project Manager, MartinCSI
- Bill Kosik, PE, CEM, LEED AP, BEMP – Senior Mechanical Engineer
- Maria Lupo, LEED AP – Project Manager, Controls Engineer, Senior Associate, Environmental Systems Design Inc. (ESD)
- Adithi Raghavendra – Program Manager, Electrification (Industrial Sensing), Sensata Technologies
- Joshua Schubert, PE, LEED AP, GBE, CEM – Director of Energy Engineering, Goby
- Bill Sellitto, Principal, Vice President of Engineering, MartinCSI
- Benjamin Skelton, PE, LEED AP, CxA, BEMP, CPMP – President, Cyclone Energy Group
- John Yoon, PE, LEED AP ID+C – Lead Electrical Engineer, McGuire Engineers Inc.