Sure, you know that creating readable, clickable, shareable content is an important part of marketing. There’s a ton of research all over the internet (in the form of content, I might add) that proves that you need to be creating and distributing content in order to see results from your digital marketing efforts.
But do you know why content is such an important factor? Because people want to read cool stuff on the internet. When they read something they like, they share it, and whoever came up with it in the first place benefits. People trust the word of other people over the word of companies telling them that their product or service is the best. If your company isn’t putting an effort into creating content that provides valuable or interesting information for your audience to consume, you’re missing out on a huge chunk of exposure.