It doesn’t take a team of data scientists to see the success of email newsletters.
If the ever-increasing abundance of publisher and personal newsletters is any indication, email certainly seems to be paying off. But, as that team of data scientists might ask, what do the numbers say?
Well, they seem to agree.
Here are a few email newsletter statistics from across the publishing & media sphere that show just how effective email can be for engaging your audience, converting paid subscribers, and retaining readers.