Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop.
Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your site doesn’t cut the mustard – they’ll replace it in SERPs with one that does give users what they want and need.
What Is User Engagement?
At the most basic level, user engagement is any way in which a visitor to any of your digital properties takes action on that platform as opposed to browsing passively or exiting immediately to find a better source of information.