11 Google Analytics Reports You Might Not Know About

Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns.

Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audienceorganic search, paid search, social media, and website performance.

While it is a given that Google Analytics is a part of our daily routines for monitoring performance and reporting, we can get into a routine of just going in and getting the stats and using the reports we always have.

Or, for those who only rely on a few key metrics and aren’t well versed in all that Google Analytics has to offer, take a moment to see if any of these 11 reports can help you.

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