10 Quotes That Defined SiriusDecisions 2017 Summit

SiriusDecisions 2017 Summit concluded Friday after four days of discussion that revolved around digital transformation. The Summit’s presentations, which included a keynote from the folk singer Jewel, covered the trends that are rapidly changing the marketing world — from content and data-driven marketing to sales and marketing alignment and account-based marketing.

At the Summit, SiriusDecisions itself kept in step the industry’s transformation with the unveiling of a new Demand Unit Waterfall, which was an acknowledgement of how technology had changed the buyer’s journey and made sales and marketing alignment more crucial than ever.

Read on for 10 quotes that get to the heart of the message of change that dominated the Summit.

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