Not All Content is Created Equal When Marketing to Engineers!
Enhance your content portfolio with third-party content. ContentStream® is a
cloud-based, content marketing platform that delivers professionally developed,
engineer-centric content to customers for use on their website. Enhance your content
portfolio with third-party content from ContentStream® and position your company
as a thought leader and an educational resource in the engineering community.
How Does ContentStream® Help?
What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Source: Joe Pulizzi, Founder, Content Marketing Institute
Work Related Content.
On average, engineers consume more than 240 pieces of work-related content per year. And seventy-five percent of respondents agree that they are more likely to do business with a company that regularly produces new and current content.
Source: CFE Media and Technology's Marketing to Engineers® Research
When sourcing content for a website, what sources of content typically perform the best? Eighty-seven percent of B2B buyers give more credence to industry influencer content. Sixty-eight percent of buyers said they frequently give credence to peer reviews and user-generated feedback. Sixty-percent give credence to content authored by a third-party publication or analyst.
Source: Demand Gen Report
Meet the skilled and knowledgeable ContactStream® team, individuals who are dedicated to the engineering community. The combination of technological know-how, business insights, marketing and communications strategy, and execution creates a complete approach to solutions for our clients.
Steve Rourke is a co-founder of CFE Media LLC, a B2B publisher specializing in delivering high value, engaging content to engineers using their preferred communication channels. Rourke leads operations and new product development with a focus on developing technology that best services the evolving target audience’s and customer’s content needs.
Vice President of CFE Technology
As Vice President of CFE Technology, Patrick Lynch strives to collaborate with CFE Media’s marketing partners to help them build strategic and successful content marketing campaigns for their engineering audiences. The content marketing solutions Lynch designs for his clients are built on proprietary insights and industry-leading technology.
Robert Levinger is an Account Manager at CFE Technology, where he works with marketers to better reach their engineering audience. Through CFE Technology’s lead streaming service, ContactStream® Marketplace, and content marketing software, ContentStream®, Levinger is able to help his clients identify leads and deliver them the content that they need in order to buy.