Not All Content is Created Equal When Marketing to Engineers!
Enhance your content portfolio with third-party content. ContentStream®  is a
cloud-based, content marketing platform that delivers professionally developed,
engineer-centric content to customers for use on their website. Enhance your content
portfolio with third-party content from ContentStream® and position your company
as a thought leader and an educational resource in the engineering community.

How Does ContentStream® Help?

Marketing Executive

Wish you could turn your content marketing into a profit center for your company?

Looking for ways on how to feed your content beast?

Learn More.

Product Manager

Wouldn’t you love to know how to select the right type of content that supports your product category and key industries?

Is selecting the right type of content for each stage of the buyer’s journey difficult?

Learn More.

Content Marketing Manager

Would you like to provide educational, engaging, and informative content for technical engineering buyers?

Looking to demonstrate ROI for content development initiatives?

Learn More.

What is Content Marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” 

Source: Joe Pulizzi, Founder, Content Marketing Institute

Content Marketing Sophistication.

Where does your company fall? How would you describe your organization's content marketing maturity? Click below to see how manufacturing marketers assess their organization's content marketing maturity level. 

Source: Content Marketing Institute/MarketingProfs

Work Related Content.

On average, engineers consume more than 240 pieces of work-related content per year. And seventy-five percent of respondents agree that they are more likely to do business with a company that regularly produces new and current content. 

Source: CFE Media and Technology's Marketing to Engineers® Research

Content Preferences. 

When sourcing content for a website, what sources of content typically perform the best? Eighty-seven percent of B2B buyers give more credence to industry influencer content. Sixty-eight percent of buyers said they frequently give credence to peer reviews and user-generated feedback. Sixty-percent give credence to content authored by a third-party publication or analyst.

Source: Demand Gen Report

Buyer Personas.

What are the three questions I need to ask myself before I map out my buyer personas?

  1. What is the first thing my customer thinks about in the morning?
  2. What is the last thing my customer thinks about at night?
  3. Why?

Source: Content Marketing Institute 

OUR TEAM

Meet the skilled and knowledgeable ContactStream® team, individuals who are dedicated to the engineering community. The combination of technological know-how, business insights, marketing and communications strategy, and execution creates a complete approach to solutions for our clients.

Steve Rourke
CEO

Steve Rourke is a co-founder of CFE Media LLC, a B2B publisher specializing in delivering high value, engaging content to engineers using their preferred communication channels. Rourke leads operations and new product development with a focus on developing technology that best services the evolving target audience’s and customer’s content needs. 

Patrick Lynch
Vice President of CFE Technology

As Vice President of CFE Technology, Patrick Lynch strives to collaborate with CFE Media’s marketing partners to help them build strategic and successful content marketing campaigns for their engineering audiences. The content marketing solutions Lynch designs for his clients are built on proprietary insights and industry-leading technology.

Robert Levinger
Account Manager

Robert Levinger is an Account Manager at CFE Technology, where he works with marketers to better reach their engineering audience. Through CFE Technology’s lead streaming service, ContactStream® Marketplace, and content marketing software, ContentStream®, Levinger is able to help his clients identify leads and deliver them the content that they need in order to buy.