Qualifiable Contacts Designed to Generate Leads Faster and Shorten the Sales Cycle.
Designed to improve the efficiency, productivity and optimization of marketing automation, CRM, and sales pipeline activity, ContactStream™ is a SaaS cloud-based delivery platform that provides highly-qualified engineering contacts who buy or specify products at all stages of the sales cycle.
Through prequalification, ContactStream™ provides current and relevant contact data such as name, company, title, phone and email address, to the marketer. Most importantly, the prequalification process provides critical information that positions the contact in a specific stage of the buying journey while identifying vendor preferences and preferred product characteristic ratings. “This is exactly the type of purchasing intent information that our customers have been looking to acquire,” said CFE Media CEO Steve Rourke. “Marketers can now use a simple online interface to identify and download contacts that can be used by their marketing automation systems to generate marketing qualified leads (MQL) and sales qualified leads (SQL).”
Comprised of over 13,500 contacts within the vertical industries and markets serviced by CFE Media, ContactStream ™ has an easy-to-use interface that allows the marketer to refine and segment a purchase intent search based on product category, purchase time frame, buying stage, industry and other relevant criteria. Contacts can be directly imported into a Marketing Automation system (e.g., Marketo, Eloqua, HubSpot, Pardot) or a Client Relationship Management system (e.g., Salesforce, SAP, Microsoft Dynamics). Contacts can also be exported into local Excel or CSV files for specific feeds, searches and applications.
ContactStream™ is also designed to work in tandem with CFE Media’s ContentStream®, a SaaS cloud-based platform which provides professional, high-quality, relevant, engineer-centric content. Together the services help address a marketer’s need for: 1) more qualified contacts to go into the sales funnel and 2) the content needed to move the contacts through the funnel.
About CFE Media LLC: CFE Media publishes Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering and Plant Engineering content to more than 434,000 qualified subscribers and an average of 175,000 unique users visit these websites on a monthly basis. CFE Technology develops, delivers and supports technology platforms for marketing professionals and B2B publishers. In 2013 CFE Technology successfully launched its first content marketing oriented technology platform, “ContentStream®.” ContentStream® is a SaaS system that provides all the tools required for marketers to identify, select, download, license, utilize, optimize and track B2B publisher content.