NEW STUDY FINDS LITTLE CHANGE IN ENGINEERS’ SOCIAL MEDIA USE – INSIGHTS FROM GODFREY

There’s been a great deal written about social media use in B2B, especially among engineers.

A new study from IEEE Engineering360 attempts to shed new light on the subject. The conclusions are by no means clear.

It shows that engineers still spend little time on social media at work. In fact, 62% report spending less than an hour per week, and another 21% spend one to two hours. Both results have hardly budged since predecessor company IHS Engineering360 asked the same question of engineers last year.

SOCIAL USE BY THE NUMBERS

Most respondents (65%) admitted to having LinkedIn accounts, and about half said they had an account on Facebook. Younger engineers, those under 35, were somewhat more likely to have accounts (82% vs. 63% for LinkedIn) than their over-49 peers. But even those numbers are going down.

Even more telling, the respondents reported significantly less likelihood of engaging in work-related activities, with reductions of more than 20% for activities like following companies, reading content, searching for contacts or watching videos on LinkedIn. 

CONTENT TYPES AND SHARING

Similarly, the group was less likely to find product reviews, research new products, look for expertise or request tech support via social media sites. There were some differences among the age groups, the most telling being the nearly 30% gap between the younger engineers and their over-49 counterparts in using social networks to find new jobs.

In another key measure, 70% — up 3% from the 2015 study – said they never share or post news or information about their company to their social networks. And 83% – up 4% from 2015 – said they do not subscribe to work-related blogs.

To read the full results, click HERE

ABOUT GODFREY

One of the largest B2B marketing agencies in the United States and a member of Worldwide Partners Inc., Godfrey specializes in helping highly technical manufacturers market themselves better. Godfrey blends customer insight, strategic consulting, brand management, advertising, public relations, digital strategy and skilled execution to produce unified marketing programs ideal for the B2B space. For more information about the spectrum of services Godfrey offers, please visit www.godfrey.com.

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