As we here at NewsCred celebrate our 10th anniversary, I wanted to take a look back at a decade of evolving our product into the content marketing platform it is today. But before we dive in, there’s an important definition that we need to get straight: the idea of the “pivot.” The word evokes a vision of coming […]
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With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared with […]
Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. The advent of the internet and social media has a lot to do with this. These […]
Now that we’re officially in the performance era of content marketing, we have the ability to create incredible content and tie it back to real business results. As the SEO Lead for NewsCred’s analytics team, driving performance and measuring the business impact is paramount for me. Content marketing has shifted from simply writing blog posts to launching full-scale, multi-channel marketing […]
In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. “Killing Marketing”‘s hypothesis is this: Every company needs to become a media company. Content must be at the core of marketing and business strategy. This […]
It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves… right? The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they […]