Registration has closed. If you would like to attend please contact Kristen Nimmo at firstname.lastname@example.org. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
There’s been a great deal written about social media use in B2B, especially among engineers. A new study from IEEE Engineering360 attempts to shed new light on the subject. The conclusions are by no means clear. It shows that engineers still spend little time on social media at work. In fact, 62% report spending less than an […]
Near the end of last year, I started coming across more and more articles discussing the use of latent semantic index (LSI) keywords when optimizing content for search engines. While the process of latent semantic analysis has been around for a couple of decades, Google has only recently started incorporating LSI keywords into its algorithm. Here, I’ll […]
The single most effective tactic is also the quickest and delivers the highest quality leads. The tactic to which I am referring is the webinar. I’m not talking about the all too common, boring, product focused webinar where one single person drones on for the first 10 minutes about his company, then drones on for […]
It’s an annual conundrum for manufacturing companies. How do you make your content marketing program more engaging and results-oriented for the audience you’re most trying to reach, i.e., engineers and industrial buyers? According to a recent article on customerthink.com, you need to create content that engineers care about and trust. And who do engineers trust most? […]
Creating excellent content is the core of any inbound marketing strategy, but it’s much easier said than done. If you aren’t already overwhelmed by the amount of content you imagine you’re up against online, the actual data shows that the competition is probably worse than you expected. Sorry. In 2014, business analytics company Domo created […]