It’s an annual conundrum for manufacturing companies. How do you make your content marketing program more engaging and results-oriented for the audience you’re most trying to reach, i.e., engineers and industrial buyers? According to a recent article on customerthink.com, you need to create content that engineers care about and trust. And who do engineers trust most? […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Creating excellent content is the core of any inbound marketing strategy, but it’s much easier said than done. If you aren’t already overwhelmed by the amount of content you imagine you’re up against online, the actual data shows that the competition is probably worse than you expected. Sorry. In 2014, business analytics company Domo created […]
Maybe ‘hate’ is too strong. In a survey conducted by the Fournaise Group, they discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish. To add more salt to the wound, 90% of those same marketing hating CEOs do trust their […]
The Latest Marketing to Engineers® Research and Marketer Research Study Speaker: Patrick Lynch, Director of ContentStream® Software, CFE Media LLC As Director of ContentStream® Software, Lynch strives to collaborate with CFE Media’s marketing partners to help them build strategic and successful content marketing campaigns for their engineering audiences. By leveraging a patented content marketing software […]
The Latest Marketing to Engineers® Research and Marketer Research Study: Patrick Lynch, Director of ContentStream® Software, CFE Media LLC Patrick Lynch will speak on the results of CFE Media’s sixth Marketing to Engineers® study: Engineers’ Advertisement Preferences and Content Needs Along the Buyer’s Journey. Lynch will also present on the Marketer Research Study, which highlights […]
There has been a lot of coverage about the Internet-of-Things (IoT) and its effect on modern manufacturing. For marketers, as the IoT becomes more of a reality through practical applications on the plant floor, it is critical to understand how manufacturing decision-making is now more complex, and how your audiences are changing. As marketers for […]