As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking […]
Marketers, pat yourself on the back. Since just last year, tagging content based on personas has increased over 100%! As marketers, a data point like this certainly catches your attention—but let’s not stop there. Why is tagging becoming more popular? Furthermore, how is it changing the way marketers are thinking about their content strategy? Here’s […]
Marketing to Engineers: A Story From the Trenches Speaker: Peter Durand, VP of Sales and Marketing, Avid Solutions LinkedIn: https://www.linkedin.com/in/ourclientsrunbetter Pete Durand – VP of Sales and Marketing for Avid, a leading engineering and information technology services firm based in Raleigh, NC. Pete is a successful corporate executive at leading industrial and technology firms such as Kimberly […]
Do you know how engineers think? Will knowing the answers to how an engineer consumes content help you do your job better? How many mouse clicks will an engineer take on a supplier’s website to retrieve information? What content sources do engineers deem valuable when seeking information on products and services? Find out the responses to these questions and more. Register […]
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. […]