Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Prioritize your #contentmarketing team hires based on what skills are […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
We’ve all got one. The contact form is ubiquitous and I challenge you to find a website without a contact form. According to a post by Search Engine Land, the average B2B form completion rate is 2.23% (form submissions to page views). The top 10% are converting at a rate of 11.7%. That’s 532% better […]
Smart factory technology promises to revolutionize today’s global manufacturing platforms and processes. The advances include greater flexibility, more digital intelligence and automation systems that are able to quickly respond to rapid changes in consumer and market demand. It’s a transformative vision for the automation industry – but to make the smart factory a reality, must […]
It’s no secret that visual content is an important part of a successful social media campaign. After all, Tweets with images get 150% more retweets on average than their image-less counterparts and infographics are shared three times more often than any other visual content. It’s becoming more and more clear that your team needs to embrace visual media to […]
The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how quickly leads are moving […]
A few months ago, one of my colleagues blogged about a study on engineers’ use of social media. Interestingly, the data indicated engineers continue to rely on traditional resources such as trade publications, supplier websites, case histories and white papers for their information ahead of social media. In one perspective, that’s good news for marketers […]