At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy, we often […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
Registration has closed. If you would like to attend please contact Kristen Nimmo at firstname.lastname@example.org. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]
There’s been a great deal written about social media use in B2B, especially among engineers. A new study from IEEE Engineering360 attempts to shed new light on the subject. The conclusions are by no means clear. It shows that engineers still spend little time on social media at work. In fact, 62% report spending less than an […]
Near the end of last year, I started coming across more and more articles discussing the use of latent semantic index (LSI) keywords when optimizing content for search engines. While the process of latent semantic analysis has been around for a couple of decades, Google has only recently started incorporating LSI keywords into its algorithm. Here, I’ll […]
The single most effective tactic is also the quickest and delivers the highest quality leads. The tactic to which I am referring is the webinar. I’m not talking about the all too common, boring, product focused webinar where one single person drones on for the first 10 minutes about his company, then drones on for […]