7 Essentials of Effective Marketing: Duane Nelson, Founder & Chief Growth Officer, entp Determine how to overcome the disconnect between marketing and the CEO, and actually gain credibility. Learn how to think differently about the role of marketing and how it contributes to success. Discover why your marketing efforts haven’t been as successful as they […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Knowledge Marketing for Manufacturing Growth – A Content Marketing How-to-Guide: Bruce McDuffee, Founder and Executive Director, Manufacturing Marketing Institute Learn how to increase engagement 100x without pitching products. Learn how to convert the engagement to revenue. How to get started going uphill against a strong product culture.
Perspective from Engineers: Discussion about the latest research on best practices for marketing to engineers effectively.
Combining Content and Tech to Build a Lead Generation Machine: Dean Arvanitis, Director, Marketing & Product Management, Rittal and Joel Goldstein, President, Goldstein Group Communications What content works. How to do advertising that works. How to execute marketing automation tools. How to build a website that truly performs. How to build the analytics to measure […]
Results of the Latest Marketing to Engineers® Research: Content Consumption, Advertisements, Mobile Devices/applications, & Data Privacy: Patrick Lynch, Director of Content Marketing Solutions, CFE Media This survey—the fifth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them […]
Increasing Lead Quality & Quantity: Yes, you can have it all!: Steve Krull, Founder and CEO, Be Found Online Join Steve Krull, BFO’s CEO and Co-Founder, as he explains how to maximize lead generation investments using Marketing Automation as the centerpiece. In short, the challenge is to unite multiple digital marketing channels into one beefy […]