IEEE GlobalSpec Media Solutions recently conducted its annual Industrial Marketing Trends Survey. The online survey asked marketing professionals about the marketing trends, challenges and expenditures within the engineering, technical, manufacturing and industrial communities. Below are some of the key findings of the survey. How does your marketing situation compare with these survey findings? You can access […]
Marketing to Engineers®
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Whether it’s a machine tool switching from producing one part to another, or a high-speed bottling machine switching from 12-ounce bottles to half-liter bottles, “the changeover” is a necessary step in virtually every manufacturing process. It’s also a cost – because when changing from one product run to another, nothing is produced; and in highly […]
We’ve all got one. The contact form is ubiquitous and I challenge you to find a website without a contact form. According to a post by Search Engine Land, the average B2B form completion rate is 2.23% (form submissions to page views). The top 10% are converting at a rate of 11.7%. That’s 532% better […]
Smart factory technology promises to revolutionize today’s global manufacturing platforms and processes. The advances include greater flexibility, more digital intelligence and automation systems that are able to quickly respond to rapid changes in consumer and market demand. It’s a transformative vision for the automation industry – but to make the smart factory a reality, must […]
In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. “Killing Marketing”‘s hypothesis is this: Every company needs to become a media company. Content must be at the core of marketing and business strategy. This […]
It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves… right? The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they […]