It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves… right? The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
When I started as a rookie marketer at SaaS startup Scoro two years ago, I had no digital marketing experience whatsoever. All I had done was feasting on marketing blogs and podcasts for the previous two months. I was so into digital marketing that I thought I knew everything. As I soon found out, the […]
Hype regarding the Internet of Things (IoT) is inescapable. It has been described as part of the fourth industrial revolution, altering the way we work, relate and live. This digital transformation is a major focus for B2B marketers as they wonder how it will unfold in industrial and manufacturing environments. Why? Because IoT transforms not only […]
SiriusDecisions 2017 Summit concluded Friday after four days of discussion that revolved around digital transformation. The Summit’s presentations, which included a keynote from the folk singer Jewel, covered the trends that are rapidly changing the marketing world — from content and data-driven marketing to sales and marketing alignment and account-based marketing. At the Summit, SiriusDecisions […]
It was John Wannamaker, a marketer operating around 1900 who famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The sad truth is that, according to a recent report by the Aberdeen Group, 51% of modern marketers in the 21st century aren’t doing any better […]
It’s an annual conundrum for manufacturing companies. How do you make your content marketing program more engaging and results-oriented for the audience you’re most trying to reach, i.e., engineers and industrial buyers? According to a recent article on customerthink.com, you need to create content that engineers care about and trust. And who do engineers trust most? […]