Registration has closed. If you would like to attend please contact Kristen Nimmo at firstname.lastname@example.org. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
There’s been a great deal written about social media use in B2B, especially among engineers. A new study from IEEE Engineering360 attempts to shed new light on the subject. The conclusions are by no means clear. It shows that engineers still spend little time on social media at work. In fact, 62% report spending less than an […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]
Many manufacturing companies have now set up one or more social media channels. By ‘set up’, I mean establishing a page that, typically, talks about your company on various platforms deemed as “social media”. According to Content Marketing Institute’s annual research report, B2B Manufacturing Content Marketing – 2016 Benchmarks, Budgets and Trends in North America”, […]
In that moment when you post something to a social media channel, you wait for the “likes,” shares, favorites, and retweets to come. Sometimes, though, they never come. How do you create content that makes your audience share it without fail? How and when do you share it on social media for maximum results? Let’s […]
The Marketing to Engineers® event is a full day of learning including presentations on; best practices, latest trends, the 2016 Outsell B2B advertising and marketing report, integrated content marketing, analytics and ROI, and the latest Marketing to Engineers® research. The 2016 event will also feature two panels; one panel will be a perspective from engineers […]