Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their […]
Top picks for international marketing events in 2014: February TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK ContentTECH (February 26) – Virtual Event March The Big Rethink 2014 (March 18) – London, UK Ad-Tech (March 18-19) – Sydney, Australia Digital Cream London (March 26) – London, UK Social Media World Forum (March 31-April 1) – London, UK Content […]
You’ve just made it back after the holidays and don’t have any plans to be out of the office for the next few months, right? Wrong. Conferences are perfect opportunities for lead generation, idea sharing, and networking. You don’t go for the swag, you go for the business. Start checking airfares and marking your calendars again, here […]
If you are a content marketer, you know you need to think like a publisher. But, it is one thing to say it and another thing to make it happen. Whether you are publishing a blog post or white paper, shooting a video or creating an infographic, the process can be complex and tedious, especially when […]
Blogging is one of the most important content marketing activities your company should embrace. But for various reasons, many companies are hesitant to do so. Why? Budgets? Fear of the workload? Lack of content strategy or brand voice? All of the above? But alas! It must be done. Why? Your blog is the most important […]