Blogging is one of the most important content marketing activities your company should embrace. But for various reasons, many companies are hesitant to do so. Why? Budgets? Fear of the workload? Lack of content strategy or brand voice? All of the above? But alas! It must be done. Why? Your blog is the most important […]
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Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. Click Here to Read the Full […]
With Google’s recent announcement about Hummingbird, in a recent post, we gave you a short history lesson on the changes in Google’s algorithms over the years and how it affects your SEO efforts. Long story short: If you haven’t already been building a comprehensive content strategy, you should be! Click Here to Read the Full […]
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Click Here to Read the Full Article.
New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. Click Here to Read the Full Article.