CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW! CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. Join CFE Media for a day of education on marketing to engineers […]
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
Afternoon Engineers Panel Cory Abramowicz, PE, HBDP, LEED AP – Associate, Environmental Systems Design Yogesh Prasad Balajee – Senior Controls Engineer, Puratos Louis DeAlba – Electrical Designer and Revit Administrator, Primera Engineers Becca Delaney, PE, LEED-AP BD+C – Associate, Skidmore, Owings & Merrill LLP Brendon Russ – Reliability Engineer, Southern Gardens Citrus
Leverage Your Brand Identity to Improve Efficiency and Customer Success: Richard Carvill, Brand Marketer, True Vine Marketing Communications Many organizations are getting less than fair value for their products and services because of indistinct and undifferentiated brand positioning. However, when these same organizations give proper care and attention to their brand, marketing efficiency and effectiveness […]
Customer Research: Creating Customer-Centric Marketing Programs to Drive Business Results: Jane Sidebottom, President, Applied Marketing Knowledge The challenge: How to collect and use research to drive successful, customer-centric product/services development, marketing and sales programs. This presentation will offer attendees the opportunity to learn how to put together a research program that will: Equip their marketing […]