Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
For many of us, content marketing consists of a ‘throw-everything-against-the-wall-and-see-what-sticks’ strategy. I have spent countless hours, days—even weeks creating content that just failed. In fact, I even plotted every piece of content Curata has ever created in order to analyze how successful every item has been. This chart includes content types such as blog posts, […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity? Sales velocity is a measurement of how fast you’re making money. It looks at how quickly leads are moving […]
During the CFE Media Marketing to Engineers®Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization. By the end of the Marketing to Engineers® Certification Course, participants will have a […]
Registration has closed. If you would like to attend please contact Kristen Nimmo at email@example.com. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]