At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy, we often […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Registration has closed. If you would like to attend please contact Kristen Nimmo at email@example.com. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]
The Latest Marketing to Engineers® Research and Marketer Research Study: Patrick Lynch, Director of ContentStream® Software, CFE Media LLC Patrick Lynch will speak on the results of CFE Media’s sixth Marketing to Engineers® study: Engineers’ Advertisement Preferences and Content Needs Along the Buyer’s Journey. Lynch will also present on the Marketer Research Study, which highlights […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]
IEEE Engineering360 Media Solutions’ new research report, “Social Media Use in the Industrial Sector,” delivers critical and information on how and why your audience is using social media, and provides a fresh perspective on how you can maximize this marketing channel. Download the research report.
You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. Here are five tips to successfully map your content to […]