Engineers and technical professionals overwhelmingly find value in work-related emails and enewsletters from publications and vendors, according to new research from IEEE GlobalSpec Media Solutions and TREW Marketing, “Smart Marketing for Engineers.” The survey of technical professionals of all ages and from all regions in the world uncovered a number of compelling findings that should prompt […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
A few months ago, one of my colleagues blogged about a study on engineers’ use of social media. Interestingly, the data indicated engineers continue to rely on traditional resources such as trade publications, supplier websites, case histories and white papers for their information ahead of social media. In one perspective, that’s good news for marketers […]
During the CFE Media Marketing to Engineers®Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization. By the end of the Marketing to Engineers® Certification Course, participants will have a […]
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy, we often […]
Registration has closed. If you would like to attend please contact Kristen Nimmo at firstname.lastname@example.org. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]