Content isn’t just for your prospects and customers. Of course, great content can put prospects on the path to becoming clients, but it also has other roles that are vital to all departments of your businesses. Marketing Departments should be regularly creating content to serve these parts of their organizations: Sales HR C-Suites Account Managers […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Prioritize your #contentmarketing team hires based on what skills are […]
As we here at NewsCred celebrate our 10th anniversary, I wanted to take a look back at a decade of evolving our product into the content marketing platform it is today. But before we dive in, there’s an important definition that we need to get straight: the idea of the “pivot.” The word evokes a vision of coming […]
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared with […]
Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. The advent of the internet and social media has a lot to do with this. These […]