Content authority has long been a buzzword in the B2B vernacular for some pretty legitimate reasons. Content authority helps potential customers find you and get what they need, while you get their business Brands leverage existing cornerstone content to help demonstrate knowledge, trustworthiness, and authority in their field Opt-ins within content really work, giving B2B […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?” The simple answer is high-quality content serves both audience and business. “It’s […]
You have the right team in place. Everyone is clear on their goals, roles and how everything extends from a larger vision around how your company’s content marketing efforts should impact the bottom line. The question now is, how do they put everything they know into action? In order for your content team to do […]
Marketers, pat yourself on the back. Since just last year, tagging content based on personas has increased over 100%! As marketers, a data point like this certainly catches your attention—but let’s not stop there. Why is tagging becoming more popular? Furthermore, how is it changing the way marketers are thinking about their content strategy? Here’s […]
In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of […]
It’s the perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here). We’ve divided […]