IEEE GlobalSpec Media Solutions recently conducted its annual Industrial Marketing Trends Survey. The online survey asked marketing professionals about the marketing trends, challenges and expenditures within the engineering, technical, manufacturing and industrial communities. Below are some of the key findings of the survey. How does your marketing situation compare with these survey findings? You can access […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Engineers and technical professionals overwhelmingly find value in work-related emails and enewsletters from publications and vendors, according to new research from IEEE GlobalSpec Media Solutions and TREW Marketing, “Smart Marketing for Engineers.” The survey of technical professionals of all ages and from all regions in the world uncovered a number of compelling findings that should prompt […]
Content isn’t just for your prospects and customers. Of course, great content can put prospects on the path to becoming clients, but it also has other roles that are vital to all departments of your businesses. Marketing Departments should be regularly creating content to serve these parts of their organizations: Sales HR C-Suites Account Managers […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
Whether it’s a machine tool switching from producing one part to another, or a high-speed bottling machine switching from 12-ounce bottles to half-liter bottles, “the changeover” is a necessary step in virtually every manufacturing process. It’s also a cost – because when changing from one product run to another, nothing is produced; and in highly […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW! CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. Join CFE Media for a day of education on marketing to engineers […]