Get Better…At Marketing to Engineers® Register to attend the 2018 Marketing to Engineers® event in Chicago on Monday, April 16. Prices go up on 3/19. This is YOUR event, engineers think differently! Register NOW. Justify Your Trip We want to support your case for making the trip to Chicago for the Marketing to Engineers® event on Monday, […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Most B2B marketers understand that in order to do their job effectively, they need good data. It is what drives sound strategy, unifies plans and optimizes performance. But data is fueling more and more of the growing marketing technology landscape. Technologies that were once considered futuristic, those that leverage data to supplement human knowledge and skills, […]
Content authority has long been a buzzword in the B2B vernacular for some pretty legitimate reasons. Content authority helps potential customers find you and get what they need, while you get their business Brands leverage existing cornerstone content to help demonstrate knowledge, trustworthiness, and authority in their field Opt-ins within content really work, giving B2B […]
It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?” The simple answer is high-quality content serves both audience and business. “It’s […]
You have the right team in place. Everyone is clear on their goals, roles and how everything extends from a larger vision around how your company’s content marketing efforts should impact the bottom line. The question now is, how do they put everything they know into action? In order for your content team to do […]
Marketing to Engineers: A Story From the Trenches: Peter Durand, VP of Sales and Marketing, Avid Solutions There are many tools at our disposal as marketers, but how do they work in the trenches? Our objective is to share ways to capture mind share and differentiate ourselves from the competition. Learning Objectives: Using tools to point […]