It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves… right? The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. Don’t miss out on the 2018 Marketing to Engineers® event in downtown Chicago on Monday, April 16 at the Renaissance Hotel. Registration will go live in the upcoming weeks. Stay tuned!
During the CFE Media Marketing to Engineers®Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization. By the end of the Marketing to Engineers® Certification Course, participants will have a […]
B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by Brightcove, indicates that B2B marketers continue to see content marketing success as they explore ways to work more creatively and build their audiences. Like last year, nearly 65% of B2B marketers surveyed report more success with their overall content marketing compared with one year […]
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
When I started as a rookie marketer at SaaS startup Scoro two years ago, I had no digital marketing experience whatsoever. All I had done was feasting on marketing blogs and podcasts for the previous two months. I was so into digital marketing that I thought I knew everything. As I soon found out, the […]