When I started as a rookie marketer at SaaS startup Scoro two years ago, I had no digital marketing experience whatsoever. All I had done was feasting on marketing blogs and podcasts for the previous two months. I was so into digital marketing that I thought I knew everything.
As I soon found out, the SaaS marketing world turned out to be a lot more versatile and exciting than I’d thought. But you know what… It all worked out. Better than my 21-year-old self could possibly have imagined.
During my last two years as the Digital Marketing Manager at Scoro, we’ve:
- Increased the number of monthly leads by over 300%
- Built our blog readership from 1.6k to 32k monthly organic visitors
- Published tens of new landing pages and hundreds of ads
- Grown into a team of full-stack marketerssaas marketing lessons
However, I’ve got some big news. Today is my very last day working as the Digital Marketing Manager at Scoro.
Looking back, I wanted to share the key learnings on SaaS marketing that I’ve discovered on this two-year journey, 35 of them to be exact.