35 SAAS MARKETING LESSONS I WISH I’D KNOWN 20 MONTHS SOONER

When I started as a rookie marketer at SaaS startup Scoro two years ago, I had no digital marketing experience whatsoever. All I had done was feasting on marketing blogs and podcasts for the previous two months. I was so into digital marketing that I thought I knew everything.

As I soon found out, the SaaS marketing world turned out to be a lot more versatile and exciting than I’d thought. But you know what… It all worked out. Better than my 21-year-old self could possibly have imagined.

During my last two years as the Digital Marketing Manager at Scoro, we’ve:

  • Increased the number of monthly leads by over 300%
  • Built our blog readership from 1.6k to 32k monthly organic visitors
  • Published tens of new landing pages and hundreds of ads
  • Grown into a team of full-stack marketerssaas marketing lessons

However, I’ve got some big news. Today is my very last day working as the Digital Marketing Manager at Scoro.

Looking back, I wanted to share the key learnings on SaaS marketing that I’ve discovered on this two-year journey, 35 of them to be exact.

Read the Full Article Here.

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